ace & jig Works Closely with Indian Artisans in Its Line Development
ace & jig is a label that offers comfortable and ethical seasonless fashion collections. Started by two friends, the brand is based in Brooklyn, New York and Portland. The story builds on a communal love for versatile textiles that can not only create timeless designs but can also accommodate seasonal changes.
ace & jig focused on the development of effortless and sophisticated clothing from one fabrication — its "own yarn-dye, woven fabric." The shapes and cuts of the seasonless fashion shift from season to season, but each line is "anchored by the stripe." ace & jig partners with experienced Indian textile specialists that utilize an ancient wooden hand loom technique and share the core values of the brand.
ace & jig focused on the development of effortless and sophisticated clothing from one fabrication — its "own yarn-dye, woven fabric." The shapes and cuts of the seasonless fashion shift from season to season, but each line is "anchored by the stripe." ace & jig partners with experienced Indian textile specialists that utilize an ancient wooden hand loom technique and share the core values of the brand.
Trend Themes
1. Seasonless Fashion - Disruptive innovation opportunity: Develop sustainable and versatile clothing lines that can be worn all year round, reducing waste and increasing customer convenience.
2. Ethical Fashion - Disruptive innovation opportunity: Collaborate with artisans and utilize traditional craftsmanship techniques to create ethical and socially responsible fashion collections.
3. Textile Innovation - Disruptive innovation opportunity: Explore new fabric development techniques to create unique and high-quality textiles that can be used in seasonless fashion designs.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporate sustainable and ethical practices into fashion design processes, such as utilizing eco-friendly materials and partnering with fair trade artisans.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development of sustainable textile manufacturing processes that can produce versatile fabrics suitable for seasonless fashion designs.
3. Artisan Collaboration - Disruptive innovation opportunity: Foster collaborations with artisans and traditional craftsmen to create unique and culturally rich fashion collections, promoting cultural sustainability in the industry.
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