Meijer is Expanding Its Seasonal Camping Equipment Offerings
Michael Hemsworth — September 22, 2021 — Business
References: meijer & drugstorenews
The seasonal camping equipment assortment is being expanded by retailer Meijer in a bid to help support the needs of adventurous consumers looking to enjoy a trip during the autumn season. The announcement comes on the heels of summer's end and the arrival of cooler weather that will see many consumers gearing up for a fall camping excursion. The retailer will be stocking a range of specialized gear along with providing tips for campers to abide by when preparing for a cold weather trip.
Sporting Goods Buyer for Meijer Mark McGettigan spoke on the arrival of new seasonal camping equipment saying, "While the basics are great for recreation and vacationing during spring and summer months, camping and fishing after Labor Day increases the need for planning and preparation. We know our customers are excited to maximize every opportunity to extend their outdoor adventures, so our goal is to help them be ready for anything before they arrive at their camping site."
Sporting Goods Buyer for Meijer Mark McGettigan spoke on the arrival of new seasonal camping equipment saying, "While the basics are great for recreation and vacationing during spring and summer months, camping and fishing after Labor Day increases the need for planning and preparation. We know our customers are excited to maximize every opportunity to extend their outdoor adventures, so our goal is to help them be ready for anything before they arrive at their camping site."
Trend Themes
1. Seasonal Camping Equipment - There is an opportunity for retailers to expand their seasonal camping equipment offerings and provide specialized gear for consumers.
2. Fall Camping Excursions - There is a trend towards fall camping excursions, creating an opportunity for retailers to provide tips and resources to support this growing trend.
3. Cold Weather Gear - There is an opportunity for retailers to provide specialized cold weather gear for fall camping excursions and support the needs of adventurous consumers.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can expand their seasonal camping equipment offerings and provide specialized gear for fall camping excursions.
2. Outdoor Recreation - The outdoor recreation industry can tap into the trend towards fall camping excursions and provide resources and support for adventurous consumers.
3. E-commerce - E-commerce retailers can provide an online marketplace for cold weather gear and seasonal camping equipment to meet the increased demand for fall camping excursions.
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