These Starbucks Sleeves Linked to the Seahawks Snapchat Channel
Katherine Pendrill — June 21, 2016 — Marketing
References: news.starbucks & news.starbucks
This past fall, Starbucks payed homage to its Seattle roots with a special coffee sleeve linking to the Seahawks Snapchat channel. With a growing number of consumers turning to social media to follow their favorite sports teams, the promotional sleeves provided a great way for Starbucks to support its hometown football team.
The special football-themed promotion was launched last September and it involved a co-branded coffee cup sleeve designed to look like a Seahawks jersey. The sleeve was also branded with a code linking back to the Seahawks Snapchat channel, in order to make it easier for fans to engage with the team. Starbucks even created exclusive content for the Seahawks as a way of enticing fans to engage with the team's social media channel.
While Starbucks has teamed up with the Seattle-based team many times before, its clever use of Snapchat helped to solidify its position as a corporate sponsor.
The special football-themed promotion was launched last September and it involved a co-branded coffee cup sleeve designed to look like a Seahawks jersey. The sleeve was also branded with a code linking back to the Seahawks Snapchat channel, in order to make it easier for fans to engage with the team. Starbucks even created exclusive content for the Seahawks as a way of enticing fans to engage with the team's social media channel.
While Starbucks has teamed up with the Seattle-based team many times before, its clever use of Snapchat helped to solidify its position as a corporate sponsor.
Trend Themes
1. Sports Team Promotion - More companies can provide promotional items that link to a fan's favorite sports team's social media page to increase engagement and support for the team.
2. Branded Snapchat Filters - Businesses can create branded Snapchat filters to promote their products or services and increase brand awareness through user-generated content.
3. Co-branded Merchandise - Companies can collaborate with popular sports teams or other brands to create unique merchandise that appeals to a specific target market.
Industry Implications
1. Food and Beverage - Restaurants and food establishments can offer promotional items that link to a local sports team's social media page to create community engagement and support.
2. Social Media Marketing - Social media marketing companies can provide branded Snapchat filters and other unique promotional content to increase brand awareness and user engagement.
3. Sporting Goods Retail - Sporting goods retailers can collaborate with sports teams to co-brand merchandise that appeals to fans and drives sales.
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