The Ardagh Group Seafood Can is a Mere 0.17mm in Thickness
Michael Hemsworth — June 4, 2016 — Art & Design
References: ardaghgroup & foodbev
Seafood cans come in several shapes and sizes, but the latest design from the Ardagh Group is intended to be the world's lightest to help decrease materials and shipping costs.
The shaped can, or "dingley" as it has been referred, features a thickness of just 0.17mm, which is down from the previous thickness of 0.215mm from a competitor.
Set to be available in 100g and 115g options, the seafood cans are sure to help make the efforts of food brands more sustainable in nature. According to Patrick Savouré, Commercial Director, Seafood for the Ardagh Group's metal division, the new design is already being praised by the brand's customers for being revolutionary. Consumers can expect to see the new can design popping up on store shelves soon enough.
The shaped can, or "dingley" as it has been referred, features a thickness of just 0.17mm, which is down from the previous thickness of 0.215mm from a competitor.
Set to be available in 100g and 115g options, the seafood cans are sure to help make the efforts of food brands more sustainable in nature. According to Patrick Savouré, Commercial Director, Seafood for the Ardagh Group's metal division, the new design is already being praised by the brand's customers for being revolutionary. Consumers can expect to see the new can design popping up on store shelves soon enough.
Trend Themes
1. Lightweight Seafood Packaging - The Ardagh Group's ultra-thin seafood can sets a trend for lighter packaging materials, reducing costs and improving sustainability.
2. Sustainable Food Packaging - The eco-friendly seafood can design aligns with the growing trend of sustainable packaging solutions, appealing to environmentally conscious consumers and brands.
3. Minimalist Product Design - The slimness of the seafood can represents a trend towards minimalist and space-efficient packaging solutions that enhance convenience and aesthetics.
Industry Implications
1. Food Packaging - The Ardagh Group's innovative can design disrupts the food packaging industry with its ultra-thin construction, setting a precedent for lighter and more sustainable packaging solutions.
2. Seafood Industry - The lightweight seafood can presents an opportunity for the seafood industry to adopt more environmentally friendly packaging options, addressing sustainability concerns and enhancing brand reputation.
3. Metal Packaging - The Ardagh Group's ultra-thin can design introduces a disruptive innovation in the metal packaging industry, promoting resource efficiency and cost savings.
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