These Sea Shepherd Whale Campaigns Will Get You Hooked on Activism
Jason Soy — May 24, 2011 — Social Good
References: seashepherd.org & fubiz.net
These Sea Shepherd whale posters hit a home run when it comes to raising awareness for a noble cause.
What you're looking at here is rows of posters impaled onto metal-spiked gates. Each poster features a unique picture of a whale, which represents one of the 172 that were killed this year. The posters come with a byline that assigns each whale a number as well as text that reads, "Every dead whale is one too many. Help us save them all."
More startling than the poster itself though is the way in which it is presented to the public. The fact that these Sea Shepherd whale posters are lined up in a row and displayed in such a grotesque manner really makes viewers contemplate the atrocities that are being committed to the majestic beast and make people want to help in whatever way they can.
What you're looking at here is rows of posters impaled onto metal-spiked gates. Each poster features a unique picture of a whale, which represents one of the 172 that were killed this year. The posters come with a byline that assigns each whale a number as well as text that reads, "Every dead whale is one too many. Help us save them all."
More startling than the poster itself though is the way in which it is presented to the public. The fact that these Sea Shepherd whale posters are lined up in a row and displayed in such a grotesque manner really makes viewers contemplate the atrocities that are being committed to the majestic beast and make people want to help in whatever way they can.
Trend Themes
1. Activism Awareness Posters - Opportunity for disruptive innovation in creating impactful visuals to raise awareness for social causes.
2. Bold Display Marketing - Opportunity to disrupt traditional advertising by presenting messages in unconventional and thought-provoking ways.
3. Visual Storytelling for Justice - Opportunity to innovatively use visual mediums to communicate pressing social and environmental issues.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity in creating impactful campaigns that provoke an emotional response and inspire action.
2. Art and Design - Opportunity to disrupt traditional art practices by using visual mediums to raise awareness and advocate for change.
3. Environmental Conservation - Innovation opportunity to use creative strategies, such as artwork, to raise awareness and engage the public in protecting endangered species.
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