The SEA Brand Notes a Quarter of Proceeds to Poverty Tansitioning
Tiana Reid — January 27, 2013 — Social Good
Atlanta, Georgia's SEA brand has a lot of slogans to take note of. Their company name, if you knew they were a triple bottom line organization, would probably lead you to believe they were dedicated to reducing ocean waste or sea creature preservation. You've got "Sea and be seen" and also, more simply perhaps, just "Look good."
But the SEA brand commits a quarter of the proceeds from the sale of each hat to helping people transition out of poverty through the 'Community Empowerment Fund.' The social business also produces sustainable couches that give college futons a run for their money. Keep an eye out for the goods which are coming in the summer of 2013.
Contact Information
SEA website
SEA on Facebook
SEA on Twitter
But the SEA brand commits a quarter of the proceeds from the sale of each hat to helping people transition out of poverty through the 'Community Empowerment Fund.' The social business also produces sustainable couches that give college futons a run for their money. Keep an eye out for the goods which are coming in the summer of 2013.
Contact Information
SEA website
SEA on Facebook
SEA on Twitter
Trend Themes
1. Triple Bottom Line Organization - Opportunity to incorporate sustainability, social responsibility, and financial performance into business models for long-term success.
2. Community Empowerment - Opportunity to support and empower marginalized communities through dedicated initiatives and funding.
3. Sustainable Furniture - Opportunity to disrupt the traditional furniture industry by offering eco-friendly and socially responsible alternatives.
Industry Implications
1. Apparel - Opportunity for apparel companies to adopt a triple bottom line approach and support social causes through their products.
2. Social Entrepreneurship - Opportunity for social enterprises to create sustainable business models that contribute to poverty reduction and community empowerment.
3. Furniture - Opportunity for the furniture industry to shift towards more sustainable and environmentally friendly manufacturing practices.
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