The SDCC NBA Playoff Collector Series 1 Turns Athletes to Designer Toys
Matt Ho — July 19, 2011 — Life-Stages
Quirky cartoon characters are no strangers to the world of designer toys, but now it's the athletes' turn to make their mark with the SDCC NBA Playoff Collector Series 1.
Action Figure Xpress and MINDstyle have collaborated to bring together the SDCC NBA Playoff Collector Series 1 for fans of basketball and designer figurines. Each of the figures have been styled by a Korean toy designer by the name of CoolRain. There will be a five-piece boxed set, which will feature popular NBA stars Kobe Bryant, Derrick Rose, Amar’e Stoudemire, Kevin Garnett and Dwyane Wade. If you don't see your favorite player, the name suggests that more series will follow, so I wouldn't worry about it.
The SDCC NBA Playoff Collector Series 1 will be available at the famous San Diego Comic Con convention and online.
Action Figure Xpress and MINDstyle have collaborated to bring together the SDCC NBA Playoff Collector Series 1 for fans of basketball and designer figurines. Each of the figures have been styled by a Korean toy designer by the name of CoolRain. There will be a five-piece boxed set, which will feature popular NBA stars Kobe Bryant, Derrick Rose, Amar’e Stoudemire, Kevin Garnett and Dwyane Wade. If you don't see your favorite player, the name suggests that more series will follow, so I wouldn't worry about it.
The SDCC NBA Playoff Collector Series 1 will be available at the famous San Diego Comic Con convention and online.
Trend Themes
1. Designer Figurines - Opportunity for designers to collaborate with athletes and create unique collectible figurines.
2. Sports Toy Collectibles - Growing market for sports-themed toys that appeal to both fans and collectors.
3. Athlete Branding - Potential for athletes to expand their brand and reach through collaborations in the toy industry.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to partner with athletes to create limited edition collectibles.
2. Sports Merchandise - Sports merchandise companies can explore new avenues by incorporating designer toys into their product offerings.
3. Athlete Marketing - Agencies specializing in athlete marketing can leverage collaborations in the toy industry to enhance brand recognition and appeal.
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