A Luxury Footwear Brand is Branching Out into the Fragrance Industry
Mishal Omar — September 21, 2016 — Fashion
These sculptural perfume bottles were created by the designer Thomas Heatherwick for the luxury footwear brand Christian Louboutin.
Although the brand is known almost entirely for being one of the top luxury footwear companies in the world, in recent years it has expanded into the beauty industry. Its new line of fragrances were inspired by emulating femininity in a way that is realistic rather than encompassing the vague descriptors normally used to describe fragrances and scents. The sculptural perfume bottles designed by Heatherwick are not geometric in shape as most end up being, but instead feature a twisted form and ombre color gradients.
With Christian Louboutin continuing to expand into new industries, it is able to take its world-renowned name and apply it to a more diverse range of businesses -- setting a precedent for other specialized brands to do the same.
Although the brand is known almost entirely for being one of the top luxury footwear companies in the world, in recent years it has expanded into the beauty industry. Its new line of fragrances were inspired by emulating femininity in a way that is realistic rather than encompassing the vague descriptors normally used to describe fragrances and scents. The sculptural perfume bottles designed by Heatherwick are not geometric in shape as most end up being, but instead feature a twisted form and ombre color gradients.
With Christian Louboutin continuing to expand into new industries, it is able to take its world-renowned name and apply it to a more diverse range of businesses -- setting a precedent for other specialized brands to do the same.
Trend Themes
1. Sculptural Perfume Bottles - Designing perfume bottles with unique sculptural forms and ombre color gradients presents an opportunity for disruptive innovation in the fragrance industry.
2. Expansion Into Beauty Industry - Luxury footwear brands branching out into the beauty industry allows for disruptive innovation in creating unique and high-end fragrance products.
3. Emulating Realistic Femininity - Creating fragrances that capture realistic femininity rather than using conventional and vague scent descriptors presents a disruptive innovation opportunity in the fragrance industry.
Industry Implications
1. Luxury Footwear - Expanding into the fragrance industry allows luxury footwear brands to diversify their product offerings and tap into a new market segment, opening doors for disruptive innovation.
2. Beauty - Luxury footwear brands entering the beauty industry introduces disruptive innovation by combining fashion and fragrance expertise to create unique and highly sought-after products.
3. Fragrance - The introduction of sculptural perfume bottles and realistic femininity in fragrance design paves the way for disruptive innovation within the fragrance industry, offering new sensory experiences to consumers.
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