Luckies' Scratch-Off Map Wants You to Eat Specific Things in Europe
Laura McQuarrie — October 2, 2014 — World
This unique scratch off map by Luckies, Snow Home and Alison Hardcastle was designed to encourage you to eat your way through Europe, trying out dishes that range from the classic to the super bizarre. Rather than scratching off all of the places you've been, the map challenges you to go out and get a taste of items like Wiener Schnitzel, crêpes or fish and chips.
The map starts off with plain gray text, but once you start scratching off the individual food items, the map becomes a lot more colorful. Even if you're not planning to go on a tour of Europe, the map provides over 130 different suggestions of things that you could order in or cook yourself, which makes it a gift that foodies and travelers alike will adore.
The map starts off with plain gray text, but once you start scratching off the individual food items, the map becomes a lot more colorful. Even if you're not planning to go on a tour of Europe, the map provides over 130 different suggestions of things that you could order in or cook yourself, which makes it a gift that foodies and travelers alike will adore.
Trend Themes
1. Food Tourism - Scratch-off maps and lists are increasingly becoming popular ways of tracking and encouraging food tourism.
2. Interactive Food Experiences - Interactive food experiences including food maps are being used to engage food enthusiasts around the world.
3. Personalized Food Marketing - The surge in personalized food marketing has led to the rise of food maps as a way to guide consumers to explore new food experiences.
Industry Implications
1. Hospitality - The hospitality industry can leverage scratch-off food maps to promote food tourism in specific regions or countries.
2. Food Delivery - Food delivery companies can use food maps to personalize suggestions and offer a unique experience for their customers.
3. Retail - Retail companies can incorporate scratch-off food maps in their product offerings to provide a fun and interactive experience for food lovers.
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