Blank Scrabble Piece Lives It Up and Fits in Wherever He Goes
Jonathon Brown — November 22, 2012 — Marketing
References: scrabble & ibelieveinadv
In this new ad for Scrabble, an entire personality type is created for the “Blank” Scrabble piece that is always so clutch when playing.
The man appears with a Scrabble piece as a head, but has no letter assigned to his “face.” A player, a chameleon, a man of the people, “Blank” fits in wherever he goes but never really finds home because he’s so easily changeable.
“It does make it hard to settle down,” admits Blank.
The video shows Blank meeting some ladies named “E” and “Y” on the street. With his addition to the phrase, “hey” is made. Later, he hits the club and completes the word “Party.” And finally, he jumps in a photo to finish the word “Flirty.”
The video finishes with him standing poolside with his butler (named “G”) behind him. He opens his arms wide and says “What can I say my man? It’s good to be blank.”
The man appears with a Scrabble piece as a head, but has no letter assigned to his “face.” A player, a chameleon, a man of the people, “Blank” fits in wherever he goes but never really finds home because he’s so easily changeable.
“It does make it hard to settle down,” admits Blank.
The video shows Blank meeting some ladies named “E” and “Y” on the street. With his addition to the phrase, “hey” is made. Later, he hits the club and completes the word “Party.” And finally, he jumps in a photo to finish the word “Flirty.”
The video finishes with him standing poolside with his butler (named “G”) behind him. He opens his arms wide and says “What can I say my man? It’s good to be blank.”
Trend Themes
1. Personified-game-pieces - Creating unique personalities for inanimate objects opens up opportunities for personalized marketing and storytelling.
2. Clutch-scrabble-piece - Highlighting the importance of versatile and adaptable products can inspire innovation in game design and interactive experiences.
3. Chameleon-branding - Using the concept of a chameleon-like brand that can fit into any context can drive creativity in advertising and branding strategies.
Industry Implications
1. Board-games - Developing innovative game pieces and mechanics can differentiate products in the competitive board game industry.
2. Marketing-and-advertising - Exploring unconventional approaches to storytelling and brand representation can capture consumer attention and create memorable campaigns.
3. Product-design - Creating versatile and customizable products that can adapt to different user preferences and contexts can drive innovation in various industries.
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