Red Robin is Bringing the Heat This Fall with Its New Scorpion Wings
Katherine Pendrill — September 21, 2024 — Lifestyle
References: prnewswire
Red Robin Gourmet Burgers is helping you stay warm this fall with the debut of some spicy new offerings, including its new Scorpion Wings.
Inspired by the brand's Scorpion Burger – its spiciest gourmet burger option – the new Scorpion Wings feature your choice of a scorching hot wet Scorpion sauce or a sweet-and-spicy Scorpion dry rub. To demonstrate just how hot these new wings are, Red Robin is giving guests a complimentary glass of what it's calling the 'Scorpion Antidote' (AKA: 1% milk) to cool down sizzling taste buds. As Red Robin's Executive Chef and VP of Culinary & Beverage Innovation, Brian Sullivan, explains, "Red Robin is known for its innovative culinary creations and ability to put a unique twist on classics like burgers and wings, and we did just that with our latest menu items. This menu explores spice in many different forms."
Image Credit: Red Robin Gourmet Burgers
Inspired by the brand's Scorpion Burger – its spiciest gourmet burger option – the new Scorpion Wings feature your choice of a scorching hot wet Scorpion sauce or a sweet-and-spicy Scorpion dry rub. To demonstrate just how hot these new wings are, Red Robin is giving guests a complimentary glass of what it's calling the 'Scorpion Antidote' (AKA: 1% milk) to cool down sizzling taste buds. As Red Robin's Executive Chef and VP of Culinary & Beverage Innovation, Brian Sullivan, explains, "Red Robin is known for its innovative culinary creations and ability to put a unique twist on classics like burgers and wings, and we did just that with our latest menu items. This menu explores spice in many different forms."
Image Credit: Red Robin Gourmet Burgers
Trend Themes
1. Spice-infused Menu Items - Restaurants expanding their menus with super-spicy options can attract heat-seeking food enthusiasts looking for unique dining experiences.
2. Flavored Dry Rubs - Experimenting with a variety of dry rubs allows for new and exciting flavor profiles that can differentiate a brand in a saturated market.
3. Complimentary Cooling Beverages - Offering free, cooling beverages like milk when serving extremely spicy foods can enhance customer satisfaction and encourage adventurous eating.
Industry Implications
1. Restaurant Chains - Chain restaurants incorporating extreme spice levels into their offerings can capture niche markets and boost customer engagement.
2. Food and Beverage - Innovation in spice-infused condiments and seasonings opens new avenues for product diversification and market expansion.
3. Hospitality - The hospitality industry can leverage unique and memorable dining experiences, such as 'extreme heat challenges,' to attract guests and increase brand loyalty.
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