Rocket Scientists Created These High Fashion Stilettos That Don't Hurt Feet
Katherine Pendrill — May 2, 2015 — Fashion
References: thesiscouture & bloomberg
Working together with a team of highly skilled rocket scientists and astronauts, Thesis Couture has set out to solve the age-old problem of painful stilettos through their new scientifically engineered high heel designs. The brand intends to create the world’s first high performance, high fashion heels, which will address the issues of both comfort and style at the same time. Founder and CEO Dolly Singh explains that she noticed a lack of emphasis on research and development in the fashion industry, which led her to investigate how structural engineering could address the issue of painful shoes.
Traditionally, high heels are made with a thin metal plate, which is not ideal for standing on for long periods of time. In contrast, the new designs by Thesis Couture utilize advanced polymers in the architecture of the shoe, in order to provide a better weight load distribution. Through their reengineering, Thesis Couture and his team claim to have settled the age of dilemma of comfort versus style, with a shoe that is both stylish and wearable.
Traditionally, high heels are made with a thin metal plate, which is not ideal for standing on for long periods of time. In contrast, the new designs by Thesis Couture utilize advanced polymers in the architecture of the shoe, in order to provide a better weight load distribution. Through their reengineering, Thesis Couture and his team claim to have settled the age of dilemma of comfort versus style, with a shoe that is both stylish and wearable.
Trend Themes
1. Scientifically Engineered Footwear - The trend of scientifically engineered footwear presents an opportunity for disruptive innovation in the fashion industry by addressing the issue of painful shoes through research and development.
2. Advanced Polymer Technology - The trend of utilizing advanced polymers in shoe design presents an opportunity for disruptive innovation by providing better weight load distribution and improved comfort.
3. Comfort and Style Fusion - The trend of creating high performance, high fashion heels that prioritize both comfort and style presents an opportunity for disruptive innovation in the footwear industry.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry arise from the trend of scientifically engineered footwear that aims to solve the problem of painful shoes.
2. Materials Science - The trend of utilizing advanced polymers in shoe design presents disruptive innovation opportunities in the materials science industry for improved weight load distribution and comfort.
3. Footwear - Disruptive innovation opportunities in the footwear industry arise from the trend of creating high performance, high fashion heels that prioritize both comfort and style.
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