Soft Drinks For Adults
Schweppes Straightcut is set for a May UK launch.
Called a soft drink for adults, its a sparkling soft drink that comes in lemon, slimline lemon, grapefruit and mandarin and pomegranate and blueberry.
Implications - The drink comes in bright and colorful packaging that makes it seem more kid friendly than it really is -- you definitely have to give Schweppes credit for putting together a truly attractive design for their product. It will be interesting to see if alcoholic fruit drinks like this can be successfully marketed to adults on a wide scale. Needless to say this is one kind of fruit punch that need not be spiked in order to get people tipsy.
Called a soft drink for adults, its a sparkling soft drink that comes in lemon, slimline lemon, grapefruit and mandarin and pomegranate and blueberry.
Implications - The drink comes in bright and colorful packaging that makes it seem more kid friendly than it really is -- you definitely have to give Schweppes credit for putting together a truly attractive design for their product. It will be interesting to see if alcoholic fruit drinks like this can be successfully marketed to adults on a wide scale. Needless to say this is one kind of fruit punch that need not be spiked in order to get people tipsy.
Trend Themes
1. Sparkling Soft Drinks - Opportunity for developing more adult-oriented sparkling soft drinks with attractive packaging designs.
2. Alcoholic Fruit Drinks - Potential for expanding the market of alcoholic fruit drinks that can be successfully marketed to adults on a wide scale.
3. Colorful Packaging - Opportunity to create visually appealing packaging designs for adult-oriented beverages.
Industry Implications
1. Beverage - The beverage industry can explore the development of more adult-oriented sparkling soft drinks and alcoholic fruit drinks.
2. Packaging - The packaging industry has the potential to cater to the demand for visually appealing packaging designs for adult-oriented beverages.
3. Marketing - Marketers can seize the opportunity to successfully promote and market alcoholic fruit drinks to a wider adult audience.
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