‘Think' Campaign Encourages Brainstorming Anywhere
Elsa Blaine — March 9, 2009 — Marketing
References: schoolofvisualarts.edu & toxel
This recent ad campaign dubbed ‘Think’ is for the School of Visual Arts in New York City. The idea behind the promotion for the college is to encourage ideastorming at any time.
The lined toilet paper, tray liners, sugar packages, and napkins give you a place to conveniently and neatly write any brilliant thoughts that may come into your mind. Whether you are at the deli, the cafeteria or even while you are in the loo, they’ve got you covered.
I just wonder if the ad agency KNARF of New York, who created the campaign, has thought about where they would store the required writing instruments, especially in the washroom stall.
The lined toilet paper, tray liners, sugar packages, and napkins give you a place to conveniently and neatly write any brilliant thoughts that may come into your mind. Whether you are at the deli, the cafeteria or even while you are in the loo, they’ve got you covered.
I just wonder if the ad agency KNARF of New York, who created the campaign, has thought about where they would store the required writing instruments, especially in the washroom stall.
Trend Themes
1. Interactive Advertising - Creating interactive and unconventional advertising campaigns that engage and involve consumers in a unique way, such as providing creative writing spaces on everyday items.
2. Smart Writing Surfaces - Developing innovative surfaces or materials that allow for convenient writing and note-taking in various locations, such as lined toilet paper or tray liners.
3. Idea Generation Culture - Promoting a culture of ideastorming and creative thinking by providing accessible spaces and tools for individuals to jot down their thoughts anytime and anywhere.
Industry Implications
1. Marketing and Advertising - Opportunity for advertising agencies and marketers to think outside the box and create unique promotional campaigns that actively involve consumers.
2. Consumer Goods - Opportunity for manufacturers to explore new product designs and materials that combine functionality and creativity, like lined toilet paper or other innovative writing surfaces.
3. Education - Opportunity for educational institutions to encourage creative thinking and innovation by incorporating unconventional tools and spaces for idea generation in their campuses.
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