eHarmony's 'School of Love' Teaches Singles How to Date
Katherine Pendrill — November 1, 2016 — Lifestyle
References: facebook & walesonline
This past summer, the UK branch of the online dating service eHarmony launched a program called the 'School of Love' that taught singles how to successfully find the perfect partner. With online dating quickly becoming the norm, the classes were meant to help participants learn how to navigate modern dating challenges.
The School of Love was a series of classes held throughout August in the city of Cardiff, Wales. Each seminar focused on a different topic to help singles navigate issues such as Self-Discovery, The Science of Compatibility and Developing Confidence. Each lesson was taught by a couple named Rose Dixey and Martin Collinson, who themselves met through eHarmony.
With a growing number of singles looking for resources that can help them navigate the contemporary dating scene, eHarmony's dating seminars demonstrate one way brands can assist consumers in finding love.
The School of Love was a series of classes held throughout August in the city of Cardiff, Wales. Each seminar focused on a different topic to help singles navigate issues such as Self-Discovery, The Science of Compatibility and Developing Confidence. Each lesson was taught by a couple named Rose Dixey and Martin Collinson, who themselves met through eHarmony.
With a growing number of singles looking for resources that can help them navigate the contemporary dating scene, eHarmony's dating seminars demonstrate one way brands can assist consumers in finding love.
Trend Themes
1. Online Dating Education - Education on modern dating challenges, including self-discovery, science of compatibility and developing confidence can help brands assist consumers in finding love.
2. Relationship Skill-building - Providing classes and courses that teach relationship and dating skills can be a valuable resource for consumers looking for help navigating the contemporary dating scene.
3. Personalized Advising - Tailored, one-on-one relationships advising can be a valuable asset for helping individuals find successful relationships.
Industry Implications
1. Online Dating Services - Online dating services have a sway on providing resources to singles who are looking for assistance to navigate the dating scene.
2. Relationship Counseling - Relationship counseling can extend beyond couples in a relationship and help singles find and build successful dating relationships.
3. Personal Development - Personal development programs can provide resources to help individuals gain confidence and identify their strengths, which can be helpful for singles in the dating scene.
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