Ad Campaign Shows Schick Hydro Razors Make Shaving Painless
Katie Cordrey — July 24, 2010 — Marketing
Schick Hydro razors use a gel reservoir instead of razor moisturizing strips, and that makes them different from everything else on the market. To get the message across, JWT of New York worked with photographer Jim Fiscus to create Schick’s water splash ad campaign.
The images used in the print ads show impacts being turned to liquid, presumably due to the superior hydrating qualities of Schick Hydro razors’ new gel reservoir. If Schick’s razors made getting hit in the face half as much fun as the water splash ad campaign leads viewers to believe, even I’d try them.
The images used in the print ads show impacts being turned to liquid, presumably due to the superior hydrating qualities of Schick Hydro razors’ new gel reservoir. If Schick’s razors made getting hit in the face half as much fun as the water splash ad campaign leads viewers to believe, even I’d try them.
Trend Themes
1. Hydrating Razors - Creating razors that use gel reservoirs instead of moisturizing strips to provide superior hydration during shaving presents a disruptive innovation opportunity.
2. Water Splash Advertising - Designing advertising campaigns that use water splash imagery to showcase product benefits and differentiate a brand from competitors presents a disruptive innovation opportunity.
3. Gel Reservoir Technology - Developing and innovating gel reservoir technology for use in personal care products beyond razors offers a disruptive innovation opportunity.
Industry Implications
1. Personal Care Products - Manufacturing personal care products that utilize gel reservoirs for superior hydration presents a disruptive innovation opportunity in this industry.
2. Advertising - Utilizing water splash imagery in ad campaigns to showcase product benefits and differentiate brands represents a disruptive innovation opportunity in the advertising industry.
3. Photography - Exploring new ways to capture and use water splash imagery in photography for advertising and marketing purposes presents a disruptive innovation opportunity in this industry.
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