'Scenty Presso' Uses a Fan to Fill Homes with a Caffeinated Aroma
Ellen Smith — September 4, 2017 — Lifestyle
References: behance.net & yankodesign
The 'Scenty Presso' is a coffee maker designed specifically to fill one's home with the intoxicating smell of a fresh pot of coffee.
Waking up to the smell of coffee is a ritual for the average consumer, but typically, that smell doesn't travel past the kitchen. Designer Taeyeon Kim sought to craft a device that allows the sweet aroma, to drift into one's bedroom, filling the entirety of a home with a caffeinated cloud. The Scenty Presso achieves this by incorporating a fan into its design, gently blowing the fresh scent of roasting beans throughout one's home.
This caffeinated aromatherapy, would appeal to the consumer on-the-go, who seeks a ritualistic experience that can simultaneously get one out of bed, while saving valuable time in the morning.
Waking up to the smell of coffee is a ritual for the average consumer, but typically, that smell doesn't travel past the kitchen. Designer Taeyeon Kim sought to craft a device that allows the sweet aroma, to drift into one's bedroom, filling the entirety of a home with a caffeinated cloud. The Scenty Presso achieves this by incorporating a fan into its design, gently blowing the fresh scent of roasting beans throughout one's home.
This caffeinated aromatherapy, would appeal to the consumer on-the-go, who seeks a ritualistic experience that can simultaneously get one out of bed, while saving valuable time in the morning.
Trend Themes
1. Aroma-spreading Appliances - The use of fans in kitchen appliances to spread scents throughout a home presents opportunities for similar products to appeal to consumers' desire for sensorial experiences
2. Multi-sensory Rituals - Creating products that appeal to multiple senses can offer consumers a more immersive experience, as demonstrated by the Scenty Presso coffee maker
3. Scent Marketing - Integrating scent into products in unexpected ways presents opportunities for businesses to use scent as a marketing tool or to enhance the customer experience
Industry Implications
1. Appliances - Innovations in the design of kitchen appliances offers companies opportunities to create multi-functional and sensorial products in the home
2. Coffee - The coffee industry can explore ways to improve the customer experience and drive sales by creating products that offer new and unexpected sensory experiences
3. Marketing - Businesses across industries can explore the use of scent marketing to engage customers and enhance the customer experience
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