Katy Perry Helped to Create a Line of Slides That Smell Like Candy
Riley von Niessen — April 14, 2018 — Fashion
Popstar Katy Perry recently shared news that she'd been working alongside the Carrie & Twins Shop to create a range of scented jelly sandals, which are perfect for wearing to the beach, by the pool, or pairing with a colorful summer outfit.
'The Geli' sandals are scented like fruity cocktails, with lime, strawberry, cherry, watermelon, peach, and lemon all offered. The scents of all the sandals are reflected in their designs as well, as each features large fruit accents on the toes, allowing them to hold the feet in place without the use of straps that are likely to cause tan lines.
The scented jelly sandals are currently available online, but are selling out quickly.
Image Credit: Instagram @carrie_twins_shop
'The Geli' sandals are scented like fruity cocktails, with lime, strawberry, cherry, watermelon, peach, and lemon all offered. The scents of all the sandals are reflected in their designs as well, as each features large fruit accents on the toes, allowing them to hold the feet in place without the use of straps that are likely to cause tan lines.
The scented jelly sandals are currently available online, but are selling out quickly.
Image Credit: Instagram @carrie_twins_shop
Trend Themes
1. Scented Jelly Sandals - Creating scented jelly sandals with fruity cocktail aromas opens up opportunities for innovative designs and sensory experiences in the footwear industry.
2. Celebrity Collaborations - Collaborating with celebrities like Katy Perry to create unique and scented products can be a disruptive innovation strategy for fashion brands to attract new customers.
3. Multi-sensory Fashion - Combining scents and designs in fashion items, like scented jelly sandals, creates a multi-sensory experience that can revolutionize how consumers interact with clothing and accessories.
Industry Implications
1. Footwear - The scented jelly sandals trend presents an opportunity for footwear brands to incorporate fragrances into their products and enhance the consumer experience.
2. Fashion - Fashion brands can explore scented product collaborations to differentiate their offerings and tap into consumers' desire for unique and sensory-driven fashion experiences.
3. Accessories - The scented jelly sandals serve as an example of how accessories can incorporate scents, creating new opportunities for innovative and aromatic accessory designs.
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