Jo Malone London's Scent to Go Discs Fragrance Gym Bags & Luggage
Laura McQuarrie — August 24, 2019 — Fashion
References: jomalone & cosmeticsbusiness
This fall, Jo Malone London is introducing a new kind of fragrance accessory called Scent to Go, which takes the form of a disc that can be added to bags to and small spaces on the go. The compact shape of the Scent to Go product makes it ideal for popping into a piece of luggage ahead of a trip, handbags, gym bags and other carryalls.
Scent to Go will be available to consumers in the brand's most popular fragrances, including the alluring English Pear & Freesia, Pomegranate Noir and Lime Basil & Mandarin.
While many consumers enjoy wearing a signature scent on their physical body, a number of perfume brands are introducing a variety of accessories and wearables that can be used by people as a fragrant extension of themselves.
Scent to Go will be available to consumers in the brand's most popular fragrances, including the alluring English Pear & Freesia, Pomegranate Noir and Lime Basil & Mandarin.
While many consumers enjoy wearing a signature scent on their physical body, a number of perfume brands are introducing a variety of accessories and wearables that can be used by people as a fragrant extension of themselves.
Trend Themes
1. Portable Fragrance - The Scent to Go discs by Jo Malone London offer a disruptive innovation opportunity in the portable fragrance market.
2. Fragrance Accessories - The introduction of fragrance wearables and accessories opens up innovative possibilities for customer engagement and personal expression.
3. On-the-go Fragrance - The compact and portable nature of Scent to Go discs caters to the growing demand for convenience and fragrance versatility.
Industry Implications
1. Perfume - The perfume industry can explore the potential of creating fragrance accessories and wearables to enhance customer experiences and reach new markets.
2. Fashion and Accessories - Fashion and accessories brands can collaborate with fragrance companies to develop innovative, scent-infused products that merge style and personal fragrance preferences.
3. Travel and Leisure - The travel and leisure industry can tap into the rising trend of portable fragrances by offering fragrance-focused travel gear and amenities for a luxurious and sensorial journey.
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