The Osaka Gauze Mufflers are Protected by Cardboard Sleeves
Laura McQuarrie — February 5, 2016 — Eco
References: grand-deluxe
Scarf packaging designs typically share the same shape, mainly for the purposes of presenting the product nicely and ensuring it stays wrinkle-free. While most of these designs adopt a rectangular shape, these boxes for the Osaka Gauze Mufflers still manage to find plenty of creative freedom within this form.
The boxes are designed like simple cardboard books, complete with a spine and a cover where a portion of the scarf's pattern can be seen. This space provides plenty of room for the brand to suggest the stories that these scarves will help to tell as accessories. For example, these animal print scarves can be seen through slash marks that are indicative of the wild animals that typically leave behind these claw marks. Where the "pages" would be, there are also spots for consumers to get a sense of the scarf's texture.
Since the boxed system is held together only be cleverly placed folds, the scarf packaging is easy to open, flatten and recycle.
The boxes are designed like simple cardboard books, complete with a spine and a cover where a portion of the scarf's pattern can be seen. This space provides plenty of room for the brand to suggest the stories that these scarves will help to tell as accessories. For example, these animal print scarves can be seen through slash marks that are indicative of the wild animals that typically leave behind these claw marks. Where the "pages" would be, there are also spots for consumers to get a sense of the scarf's texture.
Since the boxed system is held together only be cleverly placed folds, the scarf packaging is easy to open, flatten and recycle.
Trend Themes
1. Creative Packaging Design - The unique book-shaped scarf packaging design presents an opportunity for companies to showcase their brand and story in a new and creative way.
2. Innovative Folding Techniques - The cleverly folded boxed system of the scarf packaging presents an opportunity for companies to explore new folding techniques that could be applied to other products.
3. Multi-functional Packaging - The scarf packaging design that includes space to feel the scarf's texture presents an opportunity for companies to create packaging that has multiple functions beyond product protection.
Industry Implications
1. Fashion Retail - In the fashion retail industry, this unique packaging design can be employed to enhance the customer experience and create a stronger brand image.
2. Consumer Packaged Goods - The innovative folding techniques used in this packaging design can be applied to other consumer packaged goods, presenting an opportunity for companies to explore new cost-effective packaging solutions.
3. Eco-friendly Packaging - The easy-to-flatten and recycle scarf packaging presents an opportunity for companies in the eco-friendly packaging industry to create similar designs for other products.
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