The Scandinavia S/S/A/W Fall 2013 Photoshoot Stars Julia Hafstrom
Meghan Young — May 30, 2013 — Fashion
References: scandinaviassaw & fashiongonerogue
Dark and dramatic, the Scandinavia S/S/A/W Fall 2013 editorial appears to capture model Julia Hafstrom drowning in a large body of water. Perhaps it is the result of foul play as male model Erik Andersson looks on from land in masculine attire. The Swedish beauty herself is dressed to the nines in feminine gowns.
Titled 'Deeper and deeper there is no way back,' people can imagine what they like of the Scandinavia S/S/A/W Fall 2013 editorial. The beauty of it is that it is abstract enough that various narratives are possible. Shot entirely in black and white by photographer Boe Marion and outfitted by stylist Oscar Lange, the photoshoot was creative directed by Jakob Hysén Hedberg.
Titled 'Deeper and deeper there is no way back,' people can imagine what they like of the Scandinavia S/S/A/W Fall 2013 editorial. The beauty of it is that it is abstract enough that various narratives are possible. Shot entirely in black and white by photographer Boe Marion and outfitted by stylist Oscar Lange, the photoshoot was creative directed by Jakob Hysén Hedberg.
Trend Themes
1. Dramatic Photography - Opportunity for disruptive innovation in the field of fashion photography through experimentation with darker, more dramatic visuals.
2. Abstract Storytelling - Opportunity for disruptive innovation in fashion advertising by utilizing abstract visuals that invite consumers to develop their own interpretations of the brand's messaging.
3. Gender-bending Fashion - Opportunity for disruptive innovation in the fashion industry by pushing the boundaries of traditional gender norms and exploring new ways of expressing identity through clothing.
Industry Implications
1. Fashion Photography - Opportunity for disruptive innovation in fashion photography through experimentation with darker, more dramatic visuals.
2. Fashion Advertising - Opportunity for disruptive innovation in fashion advertising by utilizing abstract visuals that invite consumers to develop their own interpretations of the brand's messaging.
3. Fashion Design - Opportunity for disruptive innovation in the fashion industry by pushing the boundaries of traditional gender norms and exploring new ways of expressing identity through clothing.
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