The Duplicity Photo Series by AyDan Kerimli Shows Tenderness
Andrew Loh — November 29, 2011 — Lifestyle
References: aydankerimli & fashionserved
The Duplicity shoot lensed by Russian photographer AyDan Kerimli from Moscow portrays a really intimate male relationship.
Primped and styled by Savva and Vadim Galaganov, the black and white shoot features Galaganov himself with Peter Rykov indulging in bromance in the great outdoors. While one of the models rocks the bad boy look in a pair of slim fit pants and singlet with a long jacket on top, the other sports the geek chic look in a blazer and a pair of rolled-up trousers.
Duplicity by Kerimli also touches on the theme of peer pressure, as viewers see the bookworm starts to pick up the habit of smoking, as influenced by his newfound friend. Conversely, the hooligan is changing to become a better man. Things heat up between the two when one of them starts to flirt, and the other is receptive to it.
Primped and styled by Savva and Vadim Galaganov, the black and white shoot features Galaganov himself with Peter Rykov indulging in bromance in the great outdoors. While one of the models rocks the bad boy look in a pair of slim fit pants and singlet with a long jacket on top, the other sports the geek chic look in a blazer and a pair of rolled-up trousers.
Duplicity by Kerimli also touches on the theme of peer pressure, as viewers see the bookworm starts to pick up the habit of smoking, as influenced by his newfound friend. Conversely, the hooligan is changing to become a better man. Things heat up between the two when one of them starts to flirt, and the other is receptive to it.
Trend Themes
1. Male Bonding Shoots - Offering unique intimate portrayal of male relationships through photography and visual art, open up opportunities for alternative approaches to masculine representation
2. Bromance Emphasis - Capitalizing on the popularity of male bonding, create content, events and products that celebrate platonic male relationships.
3. Peer Pressure Effects in Visual Media Content - Exploring the impact of peer pressure in personal decisions through visual media to identify new and creative ways to reach audiences and connect with consumers
Industry Implications
1. Photography - Create photography projects that challenge gender norms and masculinity stereotypes in mainstream media market.
2. Entertainment and Media - Produce movies and TV shows that showcase platonic male relationships in non-stereotypical ways in response to changing social norms and consumer demand.
3. Fashion and Apparel - Develop apparel lines that offer diversity and representation in masculine identity expression and themes that highlight the male bromance culture.
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