Olaplex's Scalp Longevity Treatment Delivers Immediate & Long-Term Support
Laura McQuarrie — February 26, 2025 — Fashion
References: es.olaplex & cosmeticsbusiness
The Olaplex No.0.5 Scalp Longevity Treatment is a new launch from a renowned haircare innovator that instantly moisturizes and soothes the scalp, and supports long-term strength and protection.
This balancing anti-aging scalp serum protects hair health at the scalp with a proprietary scalp barrier-building complex, an antioxidant-packed blend of lavender extract, Tasmanian pepper extract, and a microbiome-balancing ingredient blend.
When Olaplex launched in 2014, it revolutionized the haircare industry by introducing bond-building technology, enabling professionals and consumers to repair and strengthen damaged hair like never before. In 2025, the haircare brand introduced a rebranded identity and a renewed focus on scalp care. “We want those two sides of our brand to come forward in our visual identity,” said Amanda Baldwin, CEO of Olaplex.
This balancing anti-aging scalp serum protects hair health at the scalp with a proprietary scalp barrier-building complex, an antioxidant-packed blend of lavender extract, Tasmanian pepper extract, and a microbiome-balancing ingredient blend.
When Olaplex launched in 2014, it revolutionized the haircare industry by introducing bond-building technology, enabling professionals and consumers to repair and strengthen damaged hair like never before. In 2025, the haircare brand introduced a rebranded identity and a renewed focus on scalp care. “We want those two sides of our brand to come forward in our visual identity,” said Amanda Baldwin, CEO of Olaplex.
Trend Themes
1. Scalp-centric Haircare - An emphasis on scalp-focused products reflects a shift towards treating the scalp as the foundation for healthier hair, opening new avenues for product innovation and consumer engagement.
2. Anti-aging Skincare for Hair - The integration of anti-aging principles into haircare routines signals an emerging demand for products that not only target hair strands but also nurture the scalp akin to skincare practices.
3. Microbiome-balancing Ingredients - Incorporating microbiome-balancing components in haircare products introduces an innovative approach to promoting scalp health, tapping into the expanding interest in microbiome science.
Industry Implications
1. Haircare - The haircare industry is embracing holistic scalp health treatments, illustrating a fusion of skincare and haircare methodologies to address comprehensive hair wellness.
2. Cosmetics and Beauty - By innovating with anti-aging formulations for the scalp, the cosmetics and beauty sector is diversifying its product offerings to meet evolving consumer desires for youth-preserving solutions.
3. Biotechnology - Advancements in biotechnology enable the development of sophisticated ingredient blends that support scalp microbiome balance, indicating a burgeoning intersection with personal care products.
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