The Re-Fresh Coconut Pre-Shower Scalp Balm Nourishes a Dry Scalp
Laura McQuarrie — January 31, 2020 — Fashion
The Re-Fresh Scalp Care Pre-Shower Scalp Balm Coconut + Soothe is a nourishing treatment for the scalp that helps to address dryness and irritation that may be caused by the weather, styling or product buildup. The scalp balm is designed to moisturize and calm the scalp right before shampooing so that it washes out without leaving behind residue or buildup of its own.
The product is packed with scalp-soothing oils like safflower, sunflower and coconut oil, plus shea butter and waxes. For even more moisturizing and conditioning benefits, it's recommended that the product be used with another oil like argan oil.
The scalp balm promises to be especially valuable to a variety of consumers in the winter, as it offers a simple way to address dryness at the root.
The product is packed with scalp-soothing oils like safflower, sunflower and coconut oil, plus shea butter and waxes. For even more moisturizing and conditioning benefits, it's recommended that the product be used with another oil like argan oil.
The scalp balm promises to be especially valuable to a variety of consumers in the winter, as it offers a simple way to address dryness at the root.
Trend Themes
1. Scalp Care Treatments - The rise of pre-shower scalp balms presents an opportunity for innovative scalp care treatments that nourish and address specific scalp concerns before shampooing.
2. Natural Oil-based Products - There is a growing demand for natural oil-based products that provide moisturizing and conditioning benefits for the scalp, creating an opportunity for disruptive innovation in this space.
3. Seasonal Skincare Solutions - The increasing popularity of winter-specific scalp balms highlights the potential for developing seasonal skincare solutions that target specific scalp issues during colder months.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of pre-shower scalp balms by creating innovative scalp care products and expanding their range of oil-based treatments.
2. Haircare - The haircare industry can seize the opportunity to develop new scalp care treatments, including pre-shower balms, that provide targeted solutions for dryness and irritation.
3. Wellness and Spa - The wellness and spa industry can offer scalp care treatments and services that incorporate pre-shower scalp balms, providing holistic solutions for scalp health and relaxation.
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