Something Beginning With's Collection Features Metal Framing
Mary Van Puymbroeck — July 12, 2017 — Art & Design
References: somethingbeginningwith & design-milk
Australian furniture makers 'Something Beginning With' recently unveiled its new line -- a scalloped furniture collection.
'Halo' is a furniture series like no other from the Melbourne-based design team. Many of the pieces feature feminine, scalloped details contrasted by a metal tube frame. The collection is reminiscent of metal tube furniture that was popular in the 80s and 90s, but has been updated with luxurious fabrics and cool colorways to feel modern.
The star piece of this scalloped furniture collection is a sea-foam green couch. It features a distinctive metal frame and plush cushion seats. Something Beginning With has a network of Melbourne-based manufacturers that enable the brand to design, prototype and produce its designs locally. Due to the brand's local network, it is able to have its pieces delivered within six weeks.
'Halo' is a furniture series like no other from the Melbourne-based design team. Many of the pieces feature feminine, scalloped details contrasted by a metal tube frame. The collection is reminiscent of metal tube furniture that was popular in the 80s and 90s, but has been updated with luxurious fabrics and cool colorways to feel modern.
The star piece of this scalloped furniture collection is a sea-foam green couch. It features a distinctive metal frame and plush cushion seats. Something Beginning With has a network of Melbourne-based manufacturers that enable the brand to design, prototype and produce its designs locally. Due to the brand's local network, it is able to have its pieces delivered within six weeks.
Trend Themes
1. Scalloped Furniture - Disruptive innovation opportunity: Explore innovative materials and construction techniques to create unique scalloped furniture designs.
2. Metal Tube Furniture - Disruptive innovation opportunity: Experiment with new colorways, fabrics, and finishes to revive the popularity of metal tube furniture.
3. Local Manufacturing - Disruptive innovation opportunity: Develop partnerships with local manufacturers to create a more efficient and sustainable production process.
Industry Implications
1. Furniture Design and Manufacturing - Disruptive innovation opportunity: Combine traditional furniture design with unique elements, such as scalloped details or metal tube framing, to create standout pieces.
2. Home Decor - Disruptive innovation opportunity: Introduce scalloped furniture collections and metal tube furniture into the home decor market to offer refreshing design options.
3. Interior Design Services - Disruptive innovation opportunity: Collaborate with furniture makers to offer customized scalloped furniture solutions for interior design projects.
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