Nike's SB Dunk Low Street Hawker Style is a Nod to Food Vendors
Laura McQuarrie — December 31, 2020 — Fashion
References: news.nike & designtaxi
The SB Dunk Low Street Hawker sneaker style is a Nike edition that was created by Guangzhou artist Jason Deng and it references Chinese street food vendors and the vibrant food they share. Just as there's a great amount of variety from vendor to vendor, the individual sneakers make up a mismatched pair that have unique designs of their own.
When it came to creating the design, Deng took inspiration from the dishes of six Chinese cities. While the light beige sneaker represents flour-based dishes like donuts and green bean soup, the more vibrantly colored sneaker takes cues from mutton soup served with a side of pita bread.
The SB Dunk Low Street Hawker edition is set to be launched by Nike ahead of the Chinese New Year.
When it came to creating the design, Deng took inspiration from the dishes of six Chinese cities. While the light beige sneaker represents flour-based dishes like donuts and green bean soup, the more vibrantly colored sneaker takes cues from mutton soup served with a side of pita bread.
The SB Dunk Low Street Hawker edition is set to be launched by Nike ahead of the Chinese New Year.
Trend Themes
1. Street Vendor-inspired Fashion - Incorporating street vendor aesthetics and designs into fashion and accessories.
2. Localization of Product Design - Designing products with local elements and cultural references to appeal to regional consumers.
3. Mismatched Pair Products - Offering products that do not have to match perfectly, embracing unique designs and patterns.
Industry Implications
1. Footwear Industry - Footwear manufacturers can incorporate localized designs and cultural references into their products.
2. Food and Beverage Industry - Food and beverage companies can create unique product designs based on local dishes and culinary elements.
3. Fashion and Accessory Industry - Fashion and accessory designers can pioneer using street vendor aesthetics and designs in their products, catering to a niche market.
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