The SAYAT NOVA Collection is Desert-Inspired
John Ibbitson — February 25, 2012 — Fashion
References: vimeo & fuckingyoung.es
This fashion film shot by visionary Alex Antolino for Spanish designer Luis Manteiga had its debut in Barcelona yesterday, as a way of showcasing the designer's new SAYAT NOVA summer collection. The video seems to tell the story of the coming together of two young lovers after some apocalyptic disaster has taken place and wiped the world of any other humanity.
The clothing featured in these moving images, as well as in the photographic ones captured by Alejandro Sonoro, offer for a modern interpretation of desert styles. Long, draping, soft-hued garments are caught wonderfully both in film and print, providing for movement and texture. The SAYAT NOVA line is luxurious, yet understated, and makes for the perfect look for a couture road-trip across a desert highway.
The clothing featured in these moving images, as well as in the photographic ones captured by Alejandro Sonoro, offer for a modern interpretation of desert styles. Long, draping, soft-hued garments are caught wonderfully both in film and print, providing for movement and texture. The SAYAT NOVA line is luxurious, yet understated, and makes for the perfect look for a couture road-trip across a desert highway.
Trend Themes
1. Desert Style Fashion - Luxurious and understated, the SAYAT NOVA collection offers modern interpretations of desert styles with draping and soft-hued garments.
2. Fashion Film Showcasing - Fashion films, like the SAYAT NOVA collection by Luis Manteiga, are a way of showcasing new fashion collections through emotive storytelling.
3. Couture Road-trip - Luxury fashion brands can create marketing campaigns around the concept of a couture road-trip, inspired by the SAYAT NOVA collection's desert landscape.
Industry Implications
1. Fashion Industry - The luxury fashion industry can benefit from creating emotive storytelling campaigns through fashion films, like the SAYAT NOVA collection.
2. Film Industry - The increased demand for fashion films, like the SAYAT NOVA collection, presents a growth opportunity for the film industry to offer specialized services in this area.
3. Tourism Industry - Luxury fashion brands can collaborate with the tourism industry to create couture road-trip experiences, inspired by the SAYAT NOVA collection's desert landscape.
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