Paparazzi Play Set
Alex Covert — March 4, 2008 — Unique
References: iwantoneofthose & popgadget.net
Let's face it - we can't all be glamorous celebrities. For those parents who wish to push a more achievable career on to their children, consider this paparazzi play set. The figurines mimic realistic photography stances - the red carpet, push-to-the-front motion, the jump-out-of-the-bushes, "surprise" move, and the ever famous, waiting-outside-of-a-restaurant, bother-the-piss-out-of-you stance. Get yours today at I Want One Of Those.
Implications - Brands that sell products that have been on the marketplace for many years would be wise to include references to modern day movements and fads to update their characters. By creating advertising that places the time-tested product in a new environment, the company shows a willingness to adapt and proves that their product is still cutting-edge and current, despite being around for years.
Implications - Brands that sell products that have been on the marketplace for many years would be wise to include references to modern day movements and fads to update their characters. By creating advertising that places the time-tested product in a new environment, the company shows a willingness to adapt and proves that their product is still cutting-edge and current, despite being around for years.
Trend Themes
1. Celebrity-inspired Toys - Opportunity to create toys that mimic the lifestyles and careers of celebrities.
2. Adapting Traditional Products - Opportunity for brands to update their long-standing products by incorporating modern day movements and fads.
3. Nostalgic Advertising - Opportunity for companies to showcase their time-tested products in new environments to appeal to contemporary consumers.
Industry Implications
1. Toy Manufacturing - Potential for toy manufacturers to create celebrity-inspired toys that cater to children's fascination with fame and glamour.
2. Consumer Goods - Opportunity for consumer goods brands to update and rebrand their traditional products to align with current trends and preferences.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to help companies create nostalgic campaigns that resonate with both old and new consumers.
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