SAVE ME FROM's Mission-Driven Haircare is Rooted in Ayurveda
Laura McQuarrie — August 30, 2019 — Fashion
References: savemefrom & cosmeticsdesign
SAVE ME FROM distinguishes itself as a brand that's devoted to creating hair treatment products that help to repair damage and saving lives, as 10% of its net income dedicated to helping people in crisis. SAVE ME FROM is introducing a first-of-its-kind damage-specific haircare line with patented Fenugen technology to offer defense from the sun, pollution, heat, aging, buildup and chemicals.
The brand makes multitasking hair masks and scalp treatments that are packaged in containers that can be pushed to pump the product upwards. The brand's targeted solutions include products like Age Acceleration, Pollution Assault and Product Overload, each of which is informed by the ancient principles of Ayurveda that have been used by Indian women for centuries for hair and scalp health.
The brand makes multitasking hair masks and scalp treatments that are packaged in containers that can be pushed to pump the product upwards. The brand's targeted solutions include products like Age Acceleration, Pollution Assault and Product Overload, each of which is informed by the ancient principles of Ayurveda that have been used by Indian women for centuries for hair and scalp health.
Trend Themes
1. Mission-driven Haircare - The trend of mission-driven haircare presents an opportunity for brands to differentiate themselves by aligning with a social cause.
2. Damage-specific Haircare - The trend of damage-specific haircare opens up innovation opportunities for brands to develop targeted solutions that address specific hair concerns.
3. Ancient Ayurvedic Principles - The trend of incorporating ancient Ayurvedic principles in haircare products allows brands to cater to consumers seeking natural and holistic solutions for their hair and scalp health.
Industry Implications
1. Haircare - The haircare industry can capitalize on the trend of mission-driven and damage-specific haircare by developing products that align with consumer values and address specific hair concerns.
2. Personal Care - The personal care industry can tap into the trend of incorporating ancient Ayurvedic principles to create innovative haircare products that cater to consumers seeking holistic and natural solutions.
3. Beauty - The beauty industry can explore the trend of protective Ayurvedic haircare to develop innovative haircare and scalp treatments that offer defense against various external factors and promote overall hair health.
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