This Editorial From SATY + PRATHA Features Two Young Canines
John Ibbitson — January 16, 2012 — Fashion
References: fuckingyoung.es & fuckingyoung.es
This oh-so-adorable fashion editorial photographed by SATY + PRATHA for online publication 'F*#king Young!' features two young pups, model Ben Horsfield and the little Chiwawa he is embracing. Beautifully depicting a diverse range of casualwear, from bowler hats to leather jackets, the team behind this photo series also captures the spirit and energy of the clothing with the youthful face their model provides for this portraiture.
Blue hues, trench coats and softer fabrics were all used to communicate a message of innocence and naivety that is often associated with adolescence. Mix those garments in with a fresh face, an urban setting and a cute, little dog, and the resulting imagery by SATY + PRATHA is one that not only appeals to a younger generation, but encourages them to go on a shopping spree as well.
Blue hues, trench coats and softer fabrics were all used to communicate a message of innocence and naivety that is often associated with adolescence. Mix those garments in with a fresh face, an urban setting and a cute, little dog, and the resulting imagery by SATY + PRATHA is one that not only appeals to a younger generation, but encourages them to go on a shopping spree as well.
Trend Themes
1. Puppy Fashion Photography - Opportunity to disrupt the fashion industry by incorporating puppies into fashion photography to appeal to younger generation.
2. Youthful Casualwear - Opportunity to disrupt the casualwear industry by creating clothing that captures the spirit and energy of youth.
3. Innocence and Naivety Messaging - Opportunity to disrupt the advertising industry by using messaging of innocence and naivety to appeal to younger consumers.
Industry Implications
1. Fashion Photography - Opportunity for fashion photographers to incorporate puppies into their shoots to create more appealing and relatable content for younger consumers.
2. Casualwear - Opportunity for casualwear brands to design clothing that embodies the spirit and energy of the youth.
3. Advertising - Opportunity for advertisers to use messaging of innocence and naivety to connect with and influence younger consumers.
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