Denny's is Backing Its New Pancakes with a Satisfaction Guarantee
Katherine Pendrill — August 2, 2016 — Lifestyle
References: prnewswire & brandeating
Denny's is so confident that its new pancake recipe will provide customers with a satisfying breakfast that it is offering a guarantee on all orders. The move follows the introduction of Denny's recent recipe change, which promises that its Buttermilk Pancakes are now fluffier and tastier than ever before.
As part of its limited-time 'Love 'Em or They're Free Guarantee,' Denny's is giving consumers a commitment-free opportunity to taste its new Buttermilk Pancakes. The new recipe is designed to represent a return to the basics, with pancakes made from just flour, eggs, fresh buttermilk and a hint of vanilla. However, those who do not enjoy the new pancakes nearly as much will have a chance to return their flapjacks for a full refund anytime during the month of August.
For those determined to enjoy a satisfying breakfast, Denny's new promotion provides an excellent opportunity to sample the chain's famous pancakes.
As part of its limited-time 'Love 'Em or They're Free Guarantee,' Denny's is giving consumers a commitment-free opportunity to taste its new Buttermilk Pancakes. The new recipe is designed to represent a return to the basics, with pancakes made from just flour, eggs, fresh buttermilk and a hint of vanilla. However, those who do not enjoy the new pancakes nearly as much will have a chance to return their flapjacks for a full refund anytime during the month of August.
For those determined to enjoy a satisfying breakfast, Denny's new promotion provides an excellent opportunity to sample the chain's famous pancakes.
Trend Themes
1. Satisfaction Guarantees - More businesses will offer satisfaction guarantees to attract customers who are hesitant about trying new products.
2. Simple Recipe Revitalization - Other food businesses will simplify their recipes to create tastier versions of classic dishes and attract nostalgic customers.
3. Limited-time Promotions - More businesses will offer limited-time promotions to encourage customers to try new products and create buzz around their brand.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore simple recipe revitalization to create new products and offer satisfaction guarantees to differentiate themselves from competitors.
2. Hospitality - Hotels and resorts can offer satisfaction guarantees on their breakfast offerings to attract customers who value a satisfying breakfast experience.
3. Retail - Retail companies can offer limited-time promotions on food products in their stores to increase foot traffic and sales.
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