The Sasha Pivovarova Juicy Couture 'Viva La Juicy' Ads are Lip-Smackable
Emily Evans — July 11, 2011 — Marketing
References: juicycouture & fashiongonerogue
Juicy Couture is know for its popping pink product campaigns, and these latest Sasha Pivovarova Juicy Couture prints follow suit. The campaign is the newest rendition for Juicy Couture's wildly popular fragrance titled 'Viva La Juicy.'
Model Sasha Pivovarova seems like a superb choice for the campaign, as she embodies the sweet, yet seductive image that Juicy Couture models typically exude. Pivovarova's striking blue eyes and messy blonde locks reflect the carefree, yet always fashion-forward appeal that Juicy Couture products always seem to have. The Sasha Pivovarova Juicy Couture campaign fits well into the summer months.
Implications - Campaigns that stick to one predominant color within each of their various print marketing campaigns and branding -- like Juicy Couture does with the color hot pink -- help consumers develop brand recognition. Through brand recognition consumers can easily attach quick glances at print campaigns with their associated brands -- just as many women can quickly recognize a Juicy Couture print advertisement.
Model Sasha Pivovarova seems like a superb choice for the campaign, as she embodies the sweet, yet seductive image that Juicy Couture models typically exude. Pivovarova's striking blue eyes and messy blonde locks reflect the carefree, yet always fashion-forward appeal that Juicy Couture products always seem to have. The Sasha Pivovarova Juicy Couture campaign fits well into the summer months.
Implications - Campaigns that stick to one predominant color within each of their various print marketing campaigns and branding -- like Juicy Couture does with the color hot pink -- help consumers develop brand recognition. Through brand recognition consumers can easily attach quick glances at print campaigns with their associated brands -- just as many women can quickly recognize a Juicy Couture print advertisement.
Trend Themes
1. Color-driven Branding - Using a dominant color in branding and marketing campaigns helps to build brand recognition.
2. Celebrity Endorsements - Featuring well-known celebrities in advertising campaigns can enhance brand appeal and connect with target audiences.
3. Carefree Fashion Image - Presenting a carefree and fashion-forward image in campaigns can attract consumers, especially during summer months.
Industry Implications
1. Perfume - There is an opportunity for perfume brands to leverage color-driven branding to enhance brand recognition and connect with customers.
2. Fashion - Fashion brands can explore celebrity endorsements to strengthen brand appeal and effectively reach their target audience.
3. Advertising and Marketing - Advertising and marketing agencies can focus on creating campaigns that evoke a carefree and fashion-forward image to capture consumer attention.
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