McDonald's France is Offering a Vegetarian Cheese Sandwich Patty
References: mcdonalds & brandeating
Global fast food chain McDonald's is experimenting with new vegetarian options in France by offering Parisians the opportunity to order a sandwich patty made entirely of cheese in place of traditional beef or chicken. The new item is part of a transition of American takeaway cuisine in the European country.
The new sandwich is fittingly titled the Breaded Cheese Sandwich and it is part of the restaurant's winter menu. The dish features a thick cheese patty that is breaded and deep fried to give a crunchy exterior and gooey centre. The sandwich is then topped with lettuce, tomato and sauce and served on a bun as a vegetarian alternative to a meat burger. The dish can also be ordered in a wrap as a healthier version.
The new sandwich is fittingly titled the Breaded Cheese Sandwich and it is part of the restaurant's winter menu. The dish features a thick cheese patty that is breaded and deep fried to give a crunchy exterior and gooey centre. The sandwich is then topped with lettuce, tomato and sauce and served on a bun as a vegetarian alternative to a meat burger. The dish can also be ordered in a wrap as a healthier version.
Trend Themes
1. Vegetarian Fast Food - The trend of meatless fast food options continues to rise, providing an opportunity for innovative vegetarian menu items.
2. Cheese-based Protein Alternatives - As consumers become more conscious about their protein sources, cheese is emerging as an alternative to traditional meat options.
3. Fast Food Menu Innovation - Fast food chains are constantly looking for new and innovative menu items to appeal to changing consumer preferences.
Industry Implications
1. Fast Food Industry - The fast food industry can explore the growing trend of vegetarian and cheese-based protein options for innovative menu ideas.
2. Dairy Industry - The dairy industry can explore new product development in cheese-based protein alternatives as consumers look for non-meat sources of protein in their diets.
3. Foodservice Industry - As consumer preferences for meatless options continue to grow, the foodservice industry can cater to this trend by developing innovative and delicious vegetarian menu options.
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