Sanctuary Recently Launched its First Activewear Collection
Grace Mahas — June 24, 2021 — Fashion
References: sanctuaryclothing
Sanctuary, the contemporary "global lifestyle brand with a conscience," recently launched its first-ever activewear collection. The collection includes a legging, biker short, and bralette in a classic black, as well as neon yellow, grey cameo, and a black & white geometric print for those looking for bold options.
Sanctuary created the collection as a way for everyone to be able to have accessible activewear to move in a way that celebrates a person’s inner strength. The new activewear collection is available exclusively online with prices range from $39-$89.
Activewear continues to be extremely popular even post-pandemic as consumers look for pieces that merge form and function. As this trend continues, we can expect more brands to launch similar lines.
Sanctuary created the collection as a way for everyone to be able to have accessible activewear to move in a way that celebrates a person’s inner strength. The new activewear collection is available exclusively online with prices range from $39-$89.
Activewear continues to be extremely popular even post-pandemic as consumers look for pieces that merge form and function. As this trend continues, we can expect more brands to launch similar lines.
Trend Themes
1. Accessible Activewear Collection - Sanctuary's launch of its first-ever activewear collection signals the growing trend of creating inclusive and accessible activewear for all.
2. Bold Color Activewear - Sanctuary's inclusion of bold and vibrant colors in its activewear collection is indicative of a trend towards bolder and more daring options in activewear.
3. Continued Growth of Activewear Industry - The post-pandemic popularity of activewear is driving the growth of the industry, with more brands looking to enter the market and create innovative products.
Industry Implications
1. Fashion Retail - The launch of Sanctuary's activewear collection highlights opportunities for fashion retailers to expand their product lines and cater to the growing demand for activewear.
2. Fitness and Wellness - The rise in popularity of activewear reflects the continued growth of the fitness and wellness industry, with opportunities for disruptive innovation in creating more sustainable and versatile activewear.
3. E-commerce - The exclusive online availability of Sanctuary's activewear collection highlights the potential for growth in e-commerce, particularly in the realm of online fashion retail.
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