Samurai Sword Chopsticks Pay Tribute to Real-Life Samurais
Rose Nazarali — February 7, 2010 — Art & Design
References: geekstuff4u & bookofjoe
Samurai Sword Chopsticks are a series of utensils that pay tribute to real life, 17th century warriors Date Masamune, Sanada Yukimura and Maeda Keiji. The Asian utensils replicate Samurai swords with embellished and intricate handles.
Makers of the Samurai Sword Chopsticks want you to “dispatch sushi with honor.†Each of the chopsticks in the series are named after one of the Samurai warriors named above.
Implications - SECOND SENTENCE DOES NOT MAKE SENSE
Western consumers find other cultures exciting and new. By delving into other the zeitgeist of other cultures companies can offer consumers niche products that appeal to this desire to extend themselves beyond their own experiences. Companies should consider how to put a twist on an already adopted product or service.
Makers of the Samurai Sword Chopsticks want you to “dispatch sushi with honor.†Each of the chopsticks in the series are named after one of the Samurai warriors named above.
Implications - SECOND SENTENCE DOES NOT MAKE SENSE
Western consumers find other cultures exciting and new. By delving into other the zeitgeist of other cultures companies can offer consumers niche products that appeal to this desire to extend themselves beyond their own experiences. Companies should consider how to put a twist on an already adopted product or service.
Trend Themes
1. Cultural-inspired Utensils - Opportunity to create products that pay tribute to different cultures and cater to consumers' desire for unique and niche items.
2. Ethnic-centric Dining - Opportunity to offer dining experiences that celebrate different ethnicities and provide a unique twist on traditional utensils and tableware.
3. Historical Homage - Opportunity to tap into nostalgia and create products that pay homage to significant historical figures or eras.
Industry Implications
1. Kitchenware - Opportunity for kitchenware companies to create culturally-inspired utensils and toolsets that resonate with consumers seeking unique dining experiences.
2. Hospitality - Opportunity for hotels and restaurants to enhance their dining experiences by incorporating ethnic-centric utensils and tableware that offer a nostalgic and unique twist.
3. Gifts and Souvenirs - Opportunity for companies in the gift and souvenir industry to offer culturally-inspired utensils and dining sets as unique and memorable keepsakes for travelers and tourists.
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