Samsung Soul Commercial
Alex Covert — May 18, 2008 — Art & Design
References: techeblog
This is Samsung's latest commercial created to promote the Samsung Soul phone, titled "10 Optical Illusions in 2 Minutes". Despite its title, there are no digital imaging tricks used. Each is performed just by a guy, some clever props, and a time span of two minutes. Watch and enjoy.
Implications - Though technology has made for great developments in special effects and post-production, the consumer fascination with optical illusions persists. The mystique of magic tricks and illusions lets consumers feel as though there is greater power to be attained, which resonates well with the know-it-all individuals of today. Companies like Samsung recognize the power of optical illusions, using them to create mystique and generate viral attention.
Implications - Though technology has made for great developments in special effects and post-production, the consumer fascination with optical illusions persists. The mystique of magic tricks and illusions lets consumers feel as though there is greater power to be attained, which resonates well with the know-it-all individuals of today. Companies like Samsung recognize the power of optical illusions, using them to create mystique and generate viral attention.
Trend Themes
1. Consumer Fascination with Optical Illusions - Opportunities for companies to create mystique and generate viral attention by incorporating optical illusions in their marketing campaigns.
2. Resurgence of Magic Tricks and Illusions - Growing interest in magic tricks and illusions provides a chance for businesses to captivate consumers and create a sense of wonder through their products or services.
3. Power of Mystique in Marketing - Utilizing optical illusions can help brands tap into consumers' desire for greater power and knowledge, attracting their attention and driving engagement.
Industry Implications
1. Technology - Incorporating optical illusions in technology products and advertisements can enhance brand appeal and generate buzz.
2. Entertainment - Magic shows, illusionists, and entertainment companies can leverage the resurgence of interest in optical illusions to create unique and captivating experiences for audiences.
3. Advertising and Marketing - Marketing agencies and advertisers can utilize optical illusions in their campaigns to create intrigue, capture attention, and make their messaging more memorable.
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