These Samsung NX mini Camera Ads Transform Self Portraits into Selfies
Michael Hemsworth — December 29, 2014 — Marketing
References: samsung & geekologie
Transitioning the selfie functionality of its latest piece of photography equipment into an artistic quality, these Samsung NX mini Camera ads reimagine famous self-portraits as selfies. The new Samsung NX mini Camera features a swiveling selfie screen for easily taking portraits without the aid of a photographer, but as the ads so eloquently put it, this functionality is "For self-portraits. Not selfies."
Featuring the imagery of Vincent van Gogh, Frida Kahlo and Albrecht Dürer, the Samsung NX mini Camera ads seamlessly transition the classical works of self-portraiture into modern digital keepsakes. A cunning and sophisticated approach to rebranding a colloquial word, the Samsung NX mini Camera ads appeal with familiarity but keep your attention through wit.
Featuring the imagery of Vincent van Gogh, Frida Kahlo and Albrecht Dürer, the Samsung NX mini Camera ads seamlessly transition the classical works of self-portraiture into modern digital keepsakes. A cunning and sophisticated approach to rebranding a colloquial word, the Samsung NX mini Camera ads appeal with familiarity but keep your attention through wit.
Trend Themes
1. Artistic Self-portraits - Opportunity to market photography equipment that allows users to transform their self-portraits into artistic works.
2. Selfie Screen Technology - Potential for innovation in developing and improving swiveling screens that make taking self-portraits easier and more accessible.
3. Reimagining Classical Art - Opportunity to combine traditional art with modern technology to create unique and captivating advertising campaigns.
Industry Implications
1. Photography Equipment - Innovation potential in designing cameras with enhanced selfie functionality and features.
2. Digital Advertising - Opportunity to create engaging and visually appealing advertisements that appeal to modern digital audiences.
3. Art and Technology - Potential for collaboration between artists and technology companies to create innovative and creative marketing campaigns.
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