The Adidas Samba World Cup Collection is for Fair-Weather Fans
Michael Hines — May 6, 2010 — Lifestyle
References: tinyurl & blog.eastbay
The Adidas Samba World Cup Collection is all about supporting different teams at different times.
The Adidas Samba World Cup Collection lets you change loyalties on the fly. The shoe comes with changeable country pins, so if England is losing, why not root for Brazil? They’ve just tanked in the semis? Well then, it’s time for my team USA pin. Fans who don’t want to be restricted to rooting for one team with their shoes will love this collection.
The Adidas Samba World Cup Collection lets you change loyalties on the fly. The shoe comes with changeable country pins, so if England is losing, why not root for Brazil? They’ve just tanked in the semis? Well then, it’s time for my team USA pin. Fans who don’t want to be restricted to rooting for one team with their shoes will love this collection.
Trend Themes
1. Customizable World Cup Gear - Disruptive innovation opportunity: Develop a line of customizable World Cup apparel and accessories that allow fans to switch allegiances based on game outcomes.
2. Changeable Loyalties - Disruptive innovation opportunity: Create a loyalty program or app that allows sports fans to change their team allegiance in real-time during games.
3. Flexible Fan Merchandise - Disruptive innovation opportunity: Design a range of fan merchandise, such as hats and scarves, with detachable patches representing different teams, empowering fans to switch their support as desired.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Introduce customizable sportswear that allows fans to express their loyalty and switch allegiances easily.
2. E-commerce - Disruptive innovation opportunity: Create an online platform for selling customizable fan merchandise that adapts to changing team loyalties.
3. Retail Apparel - Disruptive innovation opportunity: Partner with sports brands to develop a line of changeable fan apparel that appeals to fans who support multiple teams.
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