Taco Bell is Testing a New Salsa Verde Grilled Chicken Burrito
Katherine Pendrill — April 2, 2022 — Lifestyle
References: fastfoodpost
Taco Bell never stops iterating on its classic dishes and its latest innovation is the new Salsa Verde Grilled Chicken Burrito.
Currently being tested at select locations in Milwaukee, Wisconsin, the new Salsa Verde Grilled Chicken Burrito is a flavorful take on a classic chicken burrito. The new Salsa Verde Grilled Chicken Burrito starts with marinated and grilled all-white-meat chicken, which is then paired with seasoned rice, reduced-fat sour cream, Salsa Verde sauce, and a three-cheese blend made up of cheddar, mozzarella, and pepper jack cheeses, Naturally, the whole thing is rolled up in a warm flour tortilla and grilled.
Salsa Verde was actually discontinued by Taco Bell a few years ago, but based on this new test item, there's a chance it might make a triumphant comeback.
Image Credit: Taco Bell
Currently being tested at select locations in Milwaukee, Wisconsin, the new Salsa Verde Grilled Chicken Burrito is a flavorful take on a classic chicken burrito. The new Salsa Verde Grilled Chicken Burrito starts with marinated and grilled all-white-meat chicken, which is then paired with seasoned rice, reduced-fat sour cream, Salsa Verde sauce, and a three-cheese blend made up of cheddar, mozzarella, and pepper jack cheeses, Naturally, the whole thing is rolled up in a warm flour tortilla and grilled.
Salsa Verde was actually discontinued by Taco Bell a few years ago, but based on this new test item, there's a chance it might make a triumphant comeback.
Image Credit: Taco Bell
Trend Themes
1. Salsa Verde Comeback - Taco Bell's reintroduction of Salsa Verde sauce creates a disruptive innovation opportunity for companies revisiting discontinued products.
2. Grilled Chicken Burritos - The new Salsa Verde Grilled Chicken Burrito's success poses disruptive innovation opportunities for fast-food chains that can improve their grilled chicken and flavor offerings.
3. Menu Iteration - Taco Bell's continuous iteration of its classic dishes serves as a disruptive innovation opportunity for fast-food chains to experiment with their menu offerings.
Industry Implications
1. Fast-food Chains - Fast-food chains can take advantage of the grilled chicken and flavor trend in their new menu offerings to keep up with changing consumer tastes.
2. Sauces and Seasonings - Disruptive innovation opportunities exist for companies that focus on creating innovative sauces and seasonings that can add unique and exciting flavor profiles to food products.
3. Food Packaging - Companies that specialize in food packaging can create sustainable and innovative packaging solutions for fast-food chains and ready-to-eat food products to meet the growing demand for eco-friendly options.
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