Minimalist Brand Pangaia Launched the First Sakura Dye T-Shirt
Grace Mahas — October 21, 2019 — Social Good
References: thepangaia & instagram
Pangaia is a new lifestyle brand that focuses on sustainability and it recently expanded its portfolio with the release of the new Sakura Dye T-Shirt. The minimalist shirt is made using non-toxic dyes that were derived from food waste, plants, fruits, and vegetables.
One notable ingredient used to make the die is Japanese sakura cherry blossoms, a tree that blooms once a year. The petals used are ones rejected by tea manufacturers in Nagoya, Japan and have been gathered from the ground ensuring that the trees are not harmed.
Pangaia will donate 1% from all purchases to 5 Gyres -- a nonprofit organization that seeks to end the global health crisis caused by pollution through education, science, art, and adventure.
One notable ingredient used to make the die is Japanese sakura cherry blossoms, a tree that blooms once a year. The petals used are ones rejected by tea manufacturers in Nagoya, Japan and have been gathered from the ground ensuring that the trees are not harmed.
Pangaia will donate 1% from all purchases to 5 Gyres -- a nonprofit organization that seeks to end the global health crisis caused by pollution through education, science, art, and adventure.
Trend Themes
1. Sustainable Fashion - The trend of using eco-friendly materials for fashion design and reducing waste in the production process presents an opportunity for disruption in the fashion industry.
2. Upcycling and Food Waste Reuse - The trend of using food waste and other sustainable materials for clothing production offers opportunities for upcycling and reuse, which could disrupt the textile and agriculture industries.
3. Eco-friendly Dyeing - The trend of using non-toxic and plant-based dyes for clothing production presents an opportunity for disruption in the textile industry, especially in dye manufacturing and development.
Industry Implications
1. Fashion - The fashion industry has the opportunity to disrupt its traditional production and materials sourcing methods by adopting sustainable and eco-friendly practices.
2. Textile - The textile industry has the opportunity to innovate the traditional dyeing process by developing non-toxic and plant-based options, which could disrupt the chemical dye industry.
3. Agriculture - The agriculture industry could disrupt its traditional waste and byproduct management systems by identifying sustainable and profitable reuse options, such as producing materials for clothing and textiles.
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