SAINTWOODS Celebrates Paris Fashion Week with New Surprise Capsule
Niko Pajkovic — January 31, 2022 — Fashion
References: saintwoods & hypebeast
Canadian streetwear brand SAINTWOODS has unveiled a limited-edition apparel collection to celebrate its return to Paris Fashion Week. The new seven-piece capsule is comprised of two hoodies, three t-shirts, sweat pants, and accessories.
Headlining the collection is the 'SW CIRCUS' fleece hoodie in off-white and the 'YEAH NO' fleece hoodie in black, both of which are dressed in graphics that are specific to this season's Paris Fashion Week. In addition, the collection offers a matching pair of 'YEAH NO' sweatpants that feature SAINTWOODS branding printed vertically on the leg. Meanwhile, the t-shirts mirror the design and graphics of the hoodies.
Finally, new SAINTWOODS accessories work to round out the capsule. The brand's signature nine-foot mascot has been transformed into a stuffed teddy bear, while a keychain featuring three charms is offered.
Image Credit: Saintwoods
Headlining the collection is the 'SW CIRCUS' fleece hoodie in off-white and the 'YEAH NO' fleece hoodie in black, both of which are dressed in graphics that are specific to this season's Paris Fashion Week. In addition, the collection offers a matching pair of 'YEAH NO' sweatpants that feature SAINTWOODS branding printed vertically on the leg. Meanwhile, the t-shirts mirror the design and graphics of the hoodies.
Finally, new SAINTWOODS accessories work to round out the capsule. The brand's signature nine-foot mascot has been transformed into a stuffed teddy bear, while a keychain featuring three charms is offered.
Image Credit: Saintwoods
Trend Themes
1. Fashion Week-themed Streetwear - The trend is incorporating exclusive designs and graphics that correspond to a particular fashion event creating unique streetwear pieces.
2. Limited-edition Capsule Collections - The trend of creating exclusive collections with a set number of pieces creates scarcity and urgency for the consumer, driving demand and sales.
3. Streetwear Accessories - With the rise of streetwear culture, the trend of incorporating unique and branded accessories in collections can increase brand awareness and sales while providing a new revenue stream.
Industry Implications
1. Fashion - The fashion industry should consider incorporating exclusive designs and graphics that correspond to specific fashion events to create unique streetwear pieces.
2. Retail - The retail industry should consider creating limited-edition capsule collections to drive demand and increase sales.
3. Accessories - The accessories industry should consider the opportunity to collaborate with streetwear brands and expand their product offerings to meet the growing demand for branded accessories in the industry.
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