Saint Laurent Debuted its New Shoe in an Interpretive Video
Vasiliki Marapas — September 13, 2013 — Marketing
References: glamour & refinery29
Model Gracie Van Gastel tries her hand at interpretive hoola-hoop dancing in a new video for the Saint Laurent Ballerina flats. It’s hard to take your eyes of Van Gastel, clad in an almost infantile gingham dress, as she transfixes us with her slow, languid movements. The video is accompanied by a haunting track by Celemtine Creezy that complements it perfectly. It is the first of two videos that promote Saint Laurent shoes – the second of which features Lida Fox.
Both videos are entitled ‘Dance.’ The shoe Gastel wears in her video has a twist on the classic Ballerina Flat by adding double-straps for a Mary-Jane like feel. The shoes are the perfect complement to her collared dress and the melancholy vibe of the overall song and video. Judging by Gastel’s dance moves, the shoes are stylish as well as comfortable.
Both videos are entitled ‘Dance.’ The shoe Gastel wears in her video has a twist on the classic Ballerina Flat by adding double-straps for a Mary-Jane like feel. The shoes are the perfect complement to her collared dress and the melancholy vibe of the overall song and video. Judging by Gastel’s dance moves, the shoes are stylish as well as comfortable.
Trend Themes
1. Interpretive Dancing in Fashion Videos - Opportunity to create captivating fashion videos that feature interpretive dancing for brand promotion.
2. Haunting Music in Fashion Videos - Potential to incorporate haunting tracks in fashion videos to create a melancholic and captivating atmosphere.
3. Twist on Classic Shoe Designs - Possibility to innovate classic shoe designs by adding unique features, such as double-straps for a modern twist.
Industry Implications
1. Fashion - Opportunity for fashion brands to utilize interpretive dance and haunting music in their promotional videos to engage audiences and create a memorable brand experience.
2. Music - Potential for musicians and composers to collaborate with fashion brands to create custom haunting tracks for fashion videos, expanding their creative opportunities.
3. Shoe Manufacturing - Opportunity for shoe manufacturers to explore unique and modern adaptations of classic shoe designs, such as incorporating double-straps for style and comfort.
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