STORY mfg. Introduces Its Sage Tea Collection For SS19
STORY mfg. launches its newest lookbook debuting the Sage Tea collection for the Spring/Summer 2019 season. The label looks to a high cannabis culture for inspiration and infuses psychedelic design elements throughout to represent it. There are incorporations of captivating colors, block prints, patchwork designs and embroidery. The silhouettes boast an oversized fit -- this includes STORY mfg.'s iconic wide leg cropped pants and boxy workwear jackets.
Some new selections in the Sage Tea Spring/Summer 2019 collection include twisted denim pieces, which draw influence from the 60s and 2000s as they serve as the eras of denim. The new dyes used to create the attention-grabbing hues are customary for the label and made from sappan wood and jackfruit heartwood.
Some new selections in the Sage Tea Spring/Summer 2019 collection include twisted denim pieces, which draw influence from the 60s and 2000s as they serve as the eras of denim. The new dyes used to create the attention-grabbing hues are customary for the label and made from sappan wood and jackfruit heartwood.
Trend Themes
1. Psychedelic Apparel - Expanding on the vintage-inspired trend, psychedelic apparel infuses captivating colors, block prints, patchwork designs, and embroidery to create a bold and unique style.
2. Oversized Fit - With a focus on comfort and individuality, the oversized fit trend embraces wide leg cropped pants and boxy workwear jackets for a relaxed and effortlessly stylish look.
3. Twisted Denim - Taking inspiration from past eras, twisted denim pieces offer a modern twist to traditional denim with unique dyeing techniques and unconventional designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the psychedelic apparel trend by creating bold and innovative collections that appeal to consumers seeking distinctive and expressive styles.
2. Textile - The textile industry can explore new dyeing techniques and materials to create eye-catching and sustainable pieces that align with the oversized fit trend.
3. Retail - Retailers can take advantage of the twisted denim trend by stocking unique denim pieces that cater to the demand for unconventional and fashion-forward options.
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