The Athena Safety Jewelry Sends Alerts When the Wearer is Under Threat
Rahul Kalvapalle — October 21, 2015 — Fashion
References: roarforgood & gizmag
Athena is a line of smart safety jewelry, developed by a startup called Roar, that is designed to keep women safe when under the threat of physical and other attacks. This discreet device is worn as a piece of jewelry and is capable of alerting loved ones to the wearer's whereabouts when they are under threat.
The Athena safety jewelry can be worn around the neck, attached to the waist or carried in a bag. It has a small magnetic clip and an activation button which, when pressed, sends a distress signal to emergency contacts through the user's phone and notifies them of the wearer's location.
The jewelry also produces a loud noise to scare off attackers. Ultimately, this is a piece of high-tech and intelligently designed jewelry that allows women to be as safe as possible without having to change their lifestyle.
The Athena safety jewelry can be worn around the neck, attached to the waist or carried in a bag. It has a small magnetic clip and an activation button which, when pressed, sends a distress signal to emergency contacts through the user's phone and notifies them of the wearer's location.
The jewelry also produces a loud noise to scare off attackers. Ultimately, this is a piece of high-tech and intelligently designed jewelry that allows women to be as safe as possible without having to change their lifestyle.
Trend Themes
1. Smart Safety Jewelry - Smart safety jewelry is a growing trend as it addresses safety concerns in an innovative way.
2. Wearable Technology - This trend of wearable technology is expanding to include devices that prioritize safety and can be used in emergency situations.
3. Personal Security - As personal security becomes a growing concern, technology can offer new and innovative solutions to address these issues.
Industry Implications
1. Jewelry - The jewelry industry has the opportunity to incorporate technology to address safety concerns while still maintaining style and fashion.
2. Smart Device - Smart device manufacturers can expand their product line to include safety devices targeted towards women that prioritize speedy and efficient distress signals.
3. Security - Security companies can create and distribute wearable technology that specifically addresses personal safety and security concerns.
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