The 'Russ Per Minute' Site Matches a Russ Song to a User's Heartbeat
Laura McQuarrie — April 21, 2017 — Tech
References: russperminute & adweek
To launch 'Russ' as a new artist, Columbia Records created a website called 'Russ Per Minute' that matches a Russ song to one's heartbeat.
When one visits the Russ Per Minute website via a mobile device, a user will be prompted to hold their phone close to their heart. Once this action is completed, the site is able to pick up on a person's heartbeats per minute and find a Russ song that has roughly the same beats per minute. For instance, when the technology detects a low number of beats per minute, it will play a slow jam. The opposite of this is true if a high heart rate is detected, and Russ Per Minute will then suggest a high-energy, upbeat track from Russ.
When one visits the Russ Per Minute website via a mobile device, a user will be prompted to hold their phone close to their heart. Once this action is completed, the site is able to pick up on a person's heartbeats per minute and find a Russ song that has roughly the same beats per minute. For instance, when the technology detects a low number of beats per minute, it will play a slow jam. The opposite of this is true if a high heart rate is detected, and Russ Per Minute will then suggest a high-energy, upbeat track from Russ.
Trend Themes
1. Personalized Heartbeat Experiences - Opportunity for brands to create personalized experiences based on users' heartbeats, matching music, content, or products to their physiological state.
2. Physiological Data Integration - Emerging trend of integrating physiological data with technology to create personalized experiences, such as matching music to heart rate.
3. Emotional Technology - Growing trend of using technology to evoke emotional responses, leveraging physiological data like heart rate to enhance user experiences.
Industry Implications
1. Music and Entertainment - Disruptive innovation opportunity for music labels and artists to create unique and engaging experiences by integrating heartbeats with music.
2. Fitness and Healthcare - Opportunity for fitness and healthcare companies to leverage physiological data like heart rate for personalized workouts or stress management programs.
3. Wearable Technology - Emerging industry that can capitalize on integrating heart rate data with wearable devices, opening up new possibilities for personalized experiences and health monitoring.
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