The Running Sucks Sweatshirt by Wildfox Speaks Its Mind
Erin Kirkpatrick — January 5, 2013 — Fashion
With the Christmas holidays now over, many individuals will be carting around some extra pounds and are expressing a sentiment similar to the one on the Running Sucks Sweatshirt by Wildfox. For some individuals, physical activities and exercise are the bane of their existence and something they'd rather not partake in.
The Running Sucks Sweatshirt by Wildfox can be worn during a workout or better yet while one indulges in a tub of creamy ice cream goodness. Onlookers who spot this sweater will have a clear understanding about how the wearer feels about exercise or more specifically the act of running. Wave goodbye to your holiday gains in a sweatshirt that is just as bitter about working out as you are.
The Running Sucks Sweatshirt by Wildfox can be worn during a workout or better yet while one indulges in a tub of creamy ice cream goodness. Onlookers who spot this sweater will have a clear understanding about how the wearer feels about exercise or more specifically the act of running. Wave goodbye to your holiday gains in a sweatshirt that is just as bitter about working out as you are.
Trend Themes
1. Exercise-detesting Apparel - Disruptive innovation opportunity: Create a line of comfortable and stylish exercise apparel that caters to individuals who dislike physical activities.
2. Fitness Rebellion - Disruptive innovation opportunity: Develop innovative fitness programs or services that motivate and engage individuals who detest exercise.
3. Body Positivity Movement - Disruptive innovation opportunity: Build a brand that promotes body acceptance and self-love, catering to people who reject traditional fitness norms.
Industry Implications
1. Athleisure - Disruptive innovation opportunity: Introduce athleisure wear that combines fashion and comfort to appeal to exercise-detesting individuals.
2. Healthy Snacks - Disruptive innovation opportunity: Develop a line of guilt-free, indulgent snacks that individuals can enjoy while maintaining their exercise-detesting lifestyle.
3. Fitness Technology - Disruptive innovation opportunity: Create user-friendly fitness technology solutions aimed at making exercise more enjoyable and appealing for those who dislike it.
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