The Ruby Cup is a Sustainable Personal Product for Women
Rebecca Byers — October 19, 2012 — Social Good
References: ruby-cup
Ruby Cup is an innovative product by Makit Ltd, a social business with a passion for sustainability and social change. Ruby Cup is a unique product that provides a sustainable solution to the issue of menstrual hygiene, while also empowering women entrepreneurs at the base of the pyramid.
Founded on a core value system guided by transparency, trust and integrity, the social enterprise started it's journey after its three co-founders met in a class at the Copenhagen Business School and discovered their shared vision of doing well by doing good.
The business idea for the Ruby Cup came when one of the founder's was introduced to a similar product, and they realized the potential, which is compounded when one considers the chemicals, perfumes and bleach kept out of your body.
Contact Information
Ruby Cup website
Ruby Cup on Facebook
Ruby Cup on Twitter
Founded on a core value system guided by transparency, trust and integrity, the social enterprise started it's journey after its three co-founders met in a class at the Copenhagen Business School and discovered their shared vision of doing well by doing good.
The business idea for the Ruby Cup came when one of the founder's was introduced to a similar product, and they realized the potential, which is compounded when one considers the chemicals, perfumes and bleach kept out of your body.
Contact Information
Ruby Cup website
Ruby Cup on Facebook
Ruby Cup on Twitter
Trend Themes
1. Sustainable Menstrual Hygiene - The Ruby Cup provides a sustainable solution to menstrual hygiene and opens up opportunities for eco-friendly menstrual products.
2. Women Empowerment - Ruby Cup empowers women entrepreneurs at the base of the pyramid, creating opportunities for social and economic empowerment.
3. Social Enterprise - Makit Ltd's social business model demonstrates the potential for combining social and environmental impact with profitable business ventures.
Industry Implications
1. Personal Hygiene Products - The Ruby Cup is disrupting the personal hygiene industry by offering a sustainable and eco-friendly alternative to traditional menstrual products.
2. Social Entrepreneurship - The success of Makit Ltd and the Ruby Cup highlights the opportunities for businesses aiming to create positive social change.
3. Women's Health Products - The innovative design and social impact of the Ruby Cup creates opportunities for disruptive innovation in the women's health products industry.
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