The FlipBand Rubber Bracelet Doesn't Use Data to Get You On Track
Alyson Wyers — January 12, 2015 — Lifestyle
References: deptofmotivation & springwise
Instead of using technology and accompanying apps to motivate you to reach your fitness goals, this simple rubber bracelet goes back to basics. The 'tech-free wearable' is designed to motivate wearers to keep their new year's resolutions. Created by Victor Mathieux, the FlipBand is a visual reminder of a daily goal.
Similar in style to the charity-endorsing rubber bracelet, the FlipBand is reversible so once the daily achievement has been met, you can turn it over to show a green side with an encouraging check mark. The wristband uses behavioral science principles. Instead of relying on technology or tying a string around your finger, this product helps you obtain your objectives when it comes to everyday tasks.
Similar in style to the charity-endorsing rubber bracelet, the FlipBand is reversible so once the daily achievement has been met, you can turn it over to show a green side with an encouraging check mark. The wristband uses behavioral science principles. Instead of relying on technology or tying a string around your finger, this product helps you obtain your objectives when it comes to everyday tasks.
Trend Themes
1. Tech-free Wearables - Opportunity to develop wearable devices that focus on simplicity and basic functions.
2. Visual Reminders - Opportunity to create products that use visual cues to motivate and track progress.
3. Behavioral Science Applications - Opportunity to incorporate principles of behavioral science into product design to support goal achievement.
Industry Implications
1. Fitness and Wellness - Opportunity for fitness and wellness companies to create tech-free products that motivate and track users' progress.
2. Fashion and Accessories - Opportunity for fashion brands to incorporate visual reminders into their products.
3. Product Design - Opportunity for product design professionals to utilize behavioral science principles in developing innovative solutions.
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