PUMA and Polaroid's RS Sneaker Pack Boasts Retro Design Cues
References: ca.puma & highsnobiety
The re-launch of PUMA's RS-100 silhouette continues with its recent RS Sneaker Pack, done in collaboration with Polaroid. The new series boasts visual design cues from both labels and an overarching retro aesthetic. The uppers are a color-blocked black and white tone -- this allows the multicolor Polaroid spectrum to pop in contrast. The colorful hues can be seen on the outsoles and on top of the tongue. There are also co-branding accents all throughout the entire piece, across the midsoles, tongue, insoles and outsoles.
The RS-0 model's uppers are made from premium leather in white with small perforated detail throughout. Some highlighting elements are the reflective lacing system and the Polaroid color spectrum to tie the entire range altogether. The new RS Sneaker Pack saw a limited drop on August 31st at Berlin's Bread&&Butter, with a wider launch on September 8th at PUMA and select retailers.
The RS-0 model's uppers are made from premium leather in white with small perforated detail throughout. Some highlighting elements are the reflective lacing system and the Polaroid color spectrum to tie the entire range altogether. The new RS Sneaker Pack saw a limited drop on August 31st at Berlin's Bread&&Butter, with a wider launch on September 8th at PUMA and select retailers.
Trend Themes
1. Retro Aesthetics - There is an opportunity to create retro-inspired designs across various industries.
2. Color Blocking - Incorporating color blocking in product design can add a striking visual element.
3. Branded Collaborations - Collaborating with well-known brands can lead to successful product launches and increased visibility.
Industry Implications
1. Fashion - Fashion brands can incorporate retro-inspired color blocking designs in their clothing and accessory lines.
2. Athletic Footwear - Athletic footwear brands can collaborate with other brands to create unique and eye-catching designs.
3. Consumer Electronics - Consumer electronics brands can incorporate retro-inspired color blocking designs in their products for a fresh take on technology.
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