The Polaroid x Nike SB Dunk Low Has Officially Dropped
Niko Pajkovic — March 10, 2022 — Fashion
Nike has teamed up with retro camera brand Polaroid to launch the Polaroid x Nike SB Dunk Low, which fans of both brands have been patiently awaiting the release of since the collaboration was first teased in 2021.
Not surprisingly, the design of the new sneakers intends to mirror the look and feel of a classic Polaroid camera. As a result, the shoe features smooth black leather uppers and Swooshes that have been dressed with Polorid's iconic rainbow color scheme. Notably, the rainbow stripes extend beyond the Swooshes, starting at the sneaker's quarter panels and wrapping all the way around to the midsole.
The Polaroid x Nike SB Dunk Low sneakers are set to drop exclusively via SNKRS website and at select skate retailers on April 5.
Image Credit: Nike
Not surprisingly, the design of the new sneakers intends to mirror the look and feel of a classic Polaroid camera. As a result, the shoe features smooth black leather uppers and Swooshes that have been dressed with Polorid's iconic rainbow color scheme. Notably, the rainbow stripes extend beyond the Swooshes, starting at the sneaker's quarter panels and wrapping all the way around to the midsole.
The Polaroid x Nike SB Dunk Low sneakers are set to drop exclusively via SNKRS website and at select skate retailers on April 5.
Image Credit: Nike
Trend Themes
1. Retro-inspired Sneaker Collaborations - There is an opportunity for sneaker brands to partner with retro brands or utilize vintage design elements to create unique collaborations and capture consumer attention.
2. Nostalgia Marketing - Brands can tap into consumers' desire for nostalgia and create products or campaigns that evoke fond memories of past decades.
3. Brand Partnerships - Collaborations between well-established brands in different industries can expand a product's appeal to a wider audience and create buzz around the partnership.
Industry Implications
1. Footwear - Footwear brands can innovate by collaborating with brands in different industries to create unique and eye-catching designs.
2. Camera - Camera brands can create new revenue streams by partnering with fashion or footwear brands to extend their brand's reach to new audiences.
3. Retail - Retailers can benefit from cross-industry collaborations by offering exclusive products and driving traffic to their stores or websites.
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